Aldo the global shoe retailer operating 1600 stores worldwide has collaborated with leading fashion talent to create Rise, Aldo Rise aims to help designers create shoe ranges for their catwalk shows and enables them to transform their design vision into shoes. The philosophy behind the collaboration is to “bring fashion weeks elevated catwalks to the street where style innovates”. Each season several designers will be selected to collaborate and the shoes will be first showcased on the catwalks and will then be available to buy in store worldwide. This season Aldo Rise has teamed up with Canadian born knit wear designer Mark Fast, Irish designer JW Anderson who is the latest talent to emerge from LFW and successful designer duo Preen.
Aldo Rise has launched this week in the Selfridges Shoe Galleries and all the range is available to buy with prices ranging from £115 to £135. My favourite pair are the Preen, digitally printed shoes with a sculptured heel, perfect to wear with some printed cropped trousers for a show stopping effect, mixing and matching prints is also a dominant trend for s/s 12. I’m desperate to get my hands on a pair of them for LFW. During the wonderful Aldo PR teams presentation on Sunday they outlined that Rise would be an ongoing collaboration every season and that different designers would be featured in the initiative. They also suggested that there are plans in the future for Aldo Rise to expand by collaborating with menswear designers.
Aldo Rise has a fantastic Tumblr site that you can visit to find out more about the collaboration and to see the shoes on the catwalk. http://www.aldorise.com/tumblr.
